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Performing Arts Administration - Concentration

For information contact Professor Kevin Gallagher,, 610-606-4666, ext. 3439

Program Description

The performing arts administration concentration is an interdisciplinary program. By combining a specific array of courses from business and the performing arts, students prepare for leadership careers in arts planning and management. Students will, through course work, close mentorship with faculty and arts internships, develop a knowledge base and the skills to navigate the administrative aspects non-profit and for-profit arts organizations. The concentration is taken in conjunction with the theatre or dance major.

Required Courses – 21 credits

MRK 230 Principles of Marketing 3 credits
ACC 101 Accounting 3 credits
BUS 261 Non-Profit Business& Corporations 3 credits
SPC 270 Internship in one arts non-profit business venue (junior/senior year or summer)

complete 3 courses from the following list:
ECO 102 Principles of Economics: Micro 3 credits
MRK 240 Applied Public Relations 3 credits
BUA 220 Human Resource Management 3 credits
BUA 221 Business Law 3 credits
BUA 352 Innovation and Entrepreneurship 3 credits
BUA 329 Organizational Behavior 3 credits
BUA 350 Leadership 3 credits


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