Traditional Programs Adult Programs Course Descriptions Graduate Catalog

Marketing - Minor

For information, contact Professor Chris Duelfer,, 610-606-4666, ext. 3410

Program Description

Marketing is the science and practice of creating personal or mass relationships that influence people and organizations to change or maintain certain behaviors. This program requires students have a broad base of knowledge of the human and organizational experience, critical thinking skills, decision making skills, and the ability to interact with others on a meaningful and ethical level. Students with marketing backgrounds find career opportunities in all types of business and social benefit organizations.

Program Description

All courses within the minor must be passed with a grade of C- or better. Students must take at least half of the 18 credits of course work in the Department of Business, Management, and Economics at Cedar Crest College. A student may not declare a minor and concentration in Marketing.

Required Courses

18 Credits
MRK 230 Principles of Marketing 3 credits
MRK 240 Applied Public Relations 3 credits
Plus choose four of the following:
BUA 328 Power, Influence, and Negotiation 3 credits
BUA 335 Retail Management 3 credits
MRK 250 Consumer Behavior 3 credits
MRK 320 Marketing Research 3 credits
MRK 330 Branding 3 credits
MRK 331 Service Marketing 3 credits
MRK 332 Sales Management 3 credits
MRK 334 Applied Advertising and Promotion 3 credits
MRK 335 Business-to-Business Marketing 3 credits
MRK 336 Global Marketing 3 credits


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