Digital Marketing Minor

Digital marketing is one of the most opportunity-rich fields in the world — especially for recent graduates. The Digital Marketing Program offers project-based, skills-oriented classes that give students a competitive advantage when they enter the workforce. Students will learn to design effective marketing campaigns across multiple channels, craft compelling stories to inspire customers and leverage modern tools to build, track and optimize their strategies. Courses are updated every semester in consultation with industry experts to make sure students are learning the latest skills and techniques.